Car Enthusiasts

18+ mostly male and quite diverse. Has a passionate interest in all things cars and may even be a part of a club. Loves the thill of a high-horsepower engine. Will know what tyres are required for their car and is interested in high performance options, could be upsold if they see additional value.

Classic/VIntage

Sports

Import/Muscle

Modified

  • Appearance
  • Performance
  • Rebuilding and restoring classic cars
  • Vintage car exhibitions and events
  • Collect Scale models
  • Car races
  • Collect auto magazines
  • Watch Formula 1