Tradies

Aged between 20-35, these mostly males, are the typical blue-collar worker who loves to play with their toys when back their FIFO stint. They enjoy the combination of a utility vehicle with upgraded performance for the thrill ride. They value performance tyres that look good with great handling. Price is often a secondary thought.

Classic/VIntage

Sports

Import/Muscle

Modified

  • Appearance
  • Performance
  • Handling
  • Gym
  • socialising
  • Drink craft beer with friends
  • Fishing
  • Camping
  • watch sports