Young Females

Aged 18 – Mid 20s. She is driving their first car, is in their first job since graduating school, or is studying at Tafe or University. Price-conscious and has little knowledge of what tyre is needed on their car but will research as much as possible online before purchasing.

Classic/VIntage

Sports

Import/Muscle

Modified

  • Price
  • Fuel efficiency
  • Durability
  • Gym or play any sport
  • Shopping
  • Socialising and Dancing
  • Watching series and movies
  • Beauty and wellbeing
  • Traveling to new places
  • Social media